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Thursday, February 27 • 8:45am - 9:35am
Enriching B2B Company data using Oracle DataFox

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Oracle Marketing has a home-grown Big Data platform called CXD (Customer Experience Database) for next-generation Marketing segmentation & targeting. Oracle Marketing is now leveraging Oracle DataFox company data & signals for the following use cases: 1) Enriching & normalizing company name, URL and location data on incoming leads. 2) Prioritizing leads based on company revenue, head count & other insightful company signals. 3) Fuel predictive intelligence models with powerful company signals such as funding, growth, executive hire/move and decision hierarchy. Oracle DataFox Cloud Service is a company intelligence platform that provides B2B company data and signals. Oracle DataFox Cloud Service has a modern data engine that leverages AI to automate data collection. It uses a combination of natural language processing (NLP), machine learning, and human-in-the-loop techniques to scan the web and create trusted B2B company data and signals.

Speakers
avatar for Pramoda Vyasarao

Pramoda Vyasarao

Director, Data Strategy & Integration, Oracle
Pramoda Vyasarao has more than 17 years of experience in the area of Data Integration , Data Governance & Data Quality. Currently he is responsible for Data strategy, stewardship and governance for Global Marketing Operations at Oracle Corporation.


Thursday February 27, 2020 8:45am - 9:35am PST
Bldg 23- Rm 1710 .