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Tuesday, February 25 • 3:35pm - 4:05pm
Fueling Retail Loyalty: Cloud Data Warehousing and Analytics at Drop Tank

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Drop Tank manages gas station loyalty technologies and programs for a large network of retail sites across the US. Millions of transactions and diverse POS systems bring complexity of both scale and scope to their cloud-based data warehouse and analytics system. You’ll hear how ADW, OAC, ODI and Oracle CX cloud work together to provide reporting and analytic insight to marketers and program managers. This real-world case study will highlight what worked well, what didn’t, and what the future promises. Drop Tank plans to be able to answer questions like: “What are the demographics of our customers?”, “What buying habits do they have?”, “How do we incentivize customers to participate with greater frequency?”, and 'How can we use analytical insights to generate incremental value?'. Presentation attendees will benefit from hearing a real-world case study of implementing the “full cloud stack' including applications like OLC to OAC to ADWC from a company on the leading technology edge.

avatar for Cathye Pendley

Cathye Pendley

VP of Consulting Services, Vlamis Software Solutions, Inc.
Cathye has 23 years of experience working with Oracle Business Intelligence (BI) technologies; 14 of those years have been with Vlamis. Prior to entering the Oracle BI world, Cathye owned her own insurance agency. As VP of Consulting Services, Cathye leads the consulting organization... Read More →
avatar for Rich DuSatko

Rich DuSatko

Business Intelligence Manager, Drop Tank
Accomplished senior level Financial Planning and Analysis (FP&A)/Accounting/Project Manager professional with excellent communication, project management, and analytical skills. Proactive change agent focused on identifying and implementing process efficiency opportunities. Proven... Read More →

Tuesday February 25, 2020 3:35pm - 4:05pm PST
Bldg 23- Rm 1710 .