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Thursday, February 27 • 8:45am - 9:35am
Insights in the Age of Privacy

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Data-driven marketing is a game of cat-and-mouse. Consumers say they want advertising that’s relevant, then complain about their privacy. So how can marketers satisfy all of the consumer’s demands? It’s increasingly clear that first-party data is the safest dataset brands can use to understand their audiences and create segments for messaging and targeting, but how does it scale? The answer lies in looking deeper into first-party data in order to derive more insights out of it.
Speakers
avatar for Tim Burke

Tim Burke

CEO, Affinio
Tim Burke is CEO of Affinio, the marketing strategy platform that leverages the interest graph to understand today’s consumers. With over 12 years of experience in building companies and developing technology that solves some of the world’s hardest problems, Tim co-founded Affinio... Read More →

Thursday February 27, 2020 8:45am - 9:35am PST
Bldg 23- Rm 1730 .
  Artificial Intelligence and Machine Learning, Full Session (50 minutes)