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Wednesday, February 26 • 10:05am - 10:55am
How Data Warehouse and Data Mining make FinTech Marketing more effective

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Forth Smart is a FinTech business based in Thailand, where we have more than 120,000 topping-up kiosks throughout the country. Our customers can top-up their mobile credits by cash, as well as transfer money and pay utility bills. Forth Smart is also moving into selling physical products. In this presentation, I will demonstrate how a Machine Learning Model is used to predict the sales of soft drinks and the amount of inventory that should be kept based on location, drinks types and season. Moreover, I will discuss on the prospects of using the Python language in Oracle Machine Learning Tools to utilize TensorFlow Algorithms but now with in-database analytics.I will also like to provide updates on the work that I have discussed last year and elaborate with the audience about the success and challenges that I have faced. The updates include integrating results from Machine Learning Models to Facebook Audience, spatial analytics with GPS Coordinates and more use cases.

Speakers
avatar for Pawarit Ruengsuksilp

Pawarit Ruengsuksilp

BUSINESS DEVELOPMENT ANALYST/ DATA SCIENTIST, FORTH CORPORATION PCL
• Business Development Analyst/ Citizen Data Scientist • Industries: Technology and Air Separation • Past Projects - Building a control room to minimize the downtime of 120,000 online vending machines - Helping the Marketing Department to quantify the impact and performance... Read More →


Wednesday February 26, 2020 10:05am - 10:55am PST
Bldg 23- Rm 1730 .