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Wednesday, February 26 • 10:05am - 10:55am
How Data Warehouse and Data Mining make FinTech Marketing more effective

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Forth Smart is a FinTech business based in Thailand, where we have more than 120,000 topping-up kiosks throughout the country. Our customers can top-up their mobile credits by cash, as well as transfer money and pay utility bills. Forth Smart is also moving into selling physical products. In this presentation, I will demonstrate how a Machine Learning Model is used to predict the sales of soft drinks and the amount of inventory that should be kept based on location, drinks types and season. Moreover, I will discuss on the prospects of using the Python language in Oracle Machine Learning Tools to utilize TensorFlow Algorithms but now with in-database analytics.I will also like to provide updates on the work that I have discussed last year and elaborate with the audience about the success and challenges that I have faced. The updates include integrating results from Machine Learning Models to Facebook Audience, spatial analytics with GPS Coordinates and more use cases.

avatar for Pawarit Ruengsuksilp

Pawarit Ruengsuksilp

• Business Development Analyst/ Citizen Data Scientist • Industries: Technology and Air Separation • Past Projects - Building a control room to minimize the downtime of 120,000 online vending machines - Helping the Marketing Department to quantify the impact and performance... Read More →

Wednesday February 26, 2020 10:05am - 10:55am PST
Bldg 23- Rm 1730 .